Campaign Execution Planning
Nov 29, 2024
Overview
The Project Update and Strategy Meeting for the DELIVERY// BONKbot x giga initiative covered critical updates and strategies for the upcoming web terminal launch. Key highlights included an overview of the project timeline, indicating the launch of DCA and limit orders, with the web terminal's beta set for Christmas week and full release in mid-January. A campaign execution plan for the launch was established, focusing on a teaser campaign for VIPs, with a significant marketing push planned for January 13th. Engagement with key opinion leaders (KOLs) and VIPs is underway, and issues regarding Telegram SEO and scam bot ranking were addressed, with Ryan spearheading efforts to enhance visibility and Arisa assisting in banning fraudulent accounts. A creative review session provided feedback on visual elements and content for promotional materials, with various action items assigned to team members for follow-up, reinforcing the collaborative approach needed to ensure a successful launch.
Notes
🚀 Project Timeline Update (00:10 - 04:56)
DCA and limit orders launching now
Web terminal beta launch around Christmas week
Web terminal full release mid-January
More granular product roadmap being developed
📊 Web Terminal Launch Campaign (04:56 - 08:31)
Campaign execution plan and media list due next Tuesday
Teaser campaign starting at Christmas for VIPs and whales
Big marketing push across owned and paid channels for January 13th launch
Gigaverse to create creatives, James to approve
👥 KOL and VIP Engagement (08:31 - 10:25)
List of KOLs and VIPs being created
Similar whitelist as limit orders and DCA for messaging users
Gigaverse to handle negotiation and execution of paid KOL engagements
Jim handling CEFI streamer network
Korean KOLs handled separately
🔍 Telegram SEO and Ads (10:45 - 18:15)
Issues with Telegram SEO and scam bots outranking official bot
Ryan to lead efforts on improving Telegram SEO
Arisa to help with banning fraudulent bots through Telegram contacts
Team to compile list of fake accounts for removal
🎨 Creative Review (18:15 - 32:42)
Full visual process completed, details and copy to be added
Feedback on incorporating more technical details and cultural references
Suggestions for improving visualization of limit orders and DCA
Discussion on including subtitles and UI elements in the video
Plan to implement changes and finalize copy by next week
Action items
Adrian B
Provide rough estimate of product launch timelines to the group (04:05)
Arisa B
Create campaign execution plan and media list for web terminal launch by next Tuesday (07:08)
Help with back-channeling to Telegram contacts for banning fraudulent bots (15:12)
Sync with Shadi over the weekend or Monday for templates and next steps (31:59)
Ryan
Lead efforts on improving Telegram SEO and circle back with next steps by Monday (13:10)
Forward previous DMCA email to Arisa and team (15:43)
Compile a list of fake Telegram accounts for removal (17:11)
Shadi Paterson
Implement changes to the creative based on feedback (30:01)
Ping Arisa over the weekend with questions (31:53)
James
Provide detailed feedback on the creative video (31:08)