Fashion week and Whale Files

Jan 17, 2025

Overview

The Marketing and Content Strategy Meeting focused on several key areas including the review and approval of video content, strategic discussions on performance ads, marketing strategies related to Whale Files, and distribution plans for media outreach. The team evaluated a fashion video and its Korean version, with inputs on design and edit enhancements. Performance insights from TikTok ads across countries were presented, highlighting the need for transparent decision-making and effective communication on ad strategies, particularly for Telegram. The meeting also addressed Google Ads tactics, professional conduct during productions, and invoicing protocols. A distribution strategy was established, identifying YouTube as a primary platform for long-form content while exploring TikTok and Reddit for short-form engagement. Action items were assigned to team members, focusing on video enhancements, ad metrics, and media outreach efforts to bolster the promotional impact of Whale Files content.

Notes

🎬 Video Content Review and Approval (00:00 - 08:36)

  • Fashion video and Korean version reviewed

  • Nazar presented Bonkbot logos for tier design system

  • James suggested making level changes more visible for tiny icons

  • Discussed first video with each invoice for seat invites

  • Arisa requested trimming and making the video more dynamic

📊 Performance Ads and Strategy (08:45 - 21:11)

  • Delfim presented TikTok ad performance for various countries

  • Arisa requested transparency in decision-making for performance ads

  • Discussed Telegram ad strategy and budget allocation

  • Explored new targeting options for Telegram ads

  • Arisa emphasized the need for clear communication and group discussions

🚀 Marketing Strategies and Whale Files (21:20 - 33:56)

  • Discussed Google Ads strategy and potential threats

  • Shadi provided updates on Whale Files production

  • Addressed concerns about Jake's professionalism during shoots

  • Arisa requested Gigaverse presence at future shoots

  • Discussed invoicing and payment structure for Whale Files production

📈 Distribution Strategy and Media Outreach (34:07 - 42:39)

  • Outlined distribution plan for Whale Files content

  • YouTube identified as the main channel for long-form content

  • TikTok and Reddit considered for short clips and engagement

  • Emphasized importance of organic press coverage

  • Arisa offered to share media contacts for outreach

Action items

Nazar

  • Send high-res version of the fashion video to Arisa (02:13)

  • Make the font color in the last shot of the fashion video match the overall design (02:49)

  • Share the Korean video after the call (05:48)

  • Follow up with a link to the first video with each invoice for seat invites (07:10)

  • Send high-res version of the fashion video to Arisa (02:13)

  • Make the font color in the last shot of the fashion video match the overall design (02:49)

  • Share the Korean video after the call (05:48)

  • Follow up with a link to the first video with each invoice for seat invites (07:10)

Arisa

  • Draft a response to the fashion show team with all the small details (03:11)

  • Ask Moonpay for top-line metrics (13:54)

  • Sync separately with Delfim regarding performance ads strategy (26:06)

  • Share media contacts list for Whale Files promotion (41:54)

James

  • Review and trim the script for the first video with each invoice (08:45)

Delfim

  • Prepare a document presentation for Google Ads strategy (29:21)

  • Handle invoicing with Jake for Whale Files production (36:33)

Shadi

  • Ensure being on 'Jake's ass' during the shoot (35:41)

  • Handle logistics and invoicing with Jake for Whale Files production (36:33)

Tank Campaign