Strategy and Mechanism Presentation
Dec 18, 2024
Overview
The Strategy and Campaign Planning Meeting focused on the collaborative strategy for the BONKbot x giga initiative, where Shadi introduced a four-step mechanism aimed at attracting and retaining high-volume traders, including targeted seed invites and a progressive referral scheme. Tactics discussed included exclusive events for traders, sessions with anonymous whales sharing insights, and potential mini-documentaries on Solana trading culture. The team deliberated on involving Key Opinion Leaders (KOLs) in their strategy and debated a controversial giveaway concept. Action items were assigned, with deadlines set for reviewing the strategy video, finalizing technical requirements, and developing a campaign timeline, while a retrospective meeting was scheduled to enhance the creative review process.
Notes
🚀 Strategy and Mechanism (00:00 - 07:49)
Shadi presented a 4-step mechanism for targeting whales and retaining high-volume traders
Step 1: Seed invites (50 or 150) to cabal owners and whales
Step 2: Progressive referral scheme based on trading volume
Step 3: Kicking period to ensure active trading ($85,000 per week minimum)
Step 4: Expansion of referrals and balancing of kick period volume
📊 Tactics and Growth Hacks (08:25 - 22:42)
Whale Files: Intimate sessions with anonymous whales sharing their trading secrets
Tactical Retreat: Exclusive events for top traders with experts on topics like macroeconomics and offshore banking
Red Team for Free: Offering professional security testing for high-volume traders
Mini-documentaries on Solana trading culture, both positive and negative aspects
🎭 KOL Engagement and Tank Idea (23:16 - 29:12)
Discussion on how to incorporate Key Opinion Leaders (KOLs) into the strategy
Controversial tank giveaway idea proposed and debated
🔄 Communication and Timeline (29:20 - 41:55)
Team to review referral tactics and proposed stunts
Timeline for campaign planning to be delivered the next day
Discussion on various communication items blocked by James
Call of Duty video needs to be released by Friday
Retrospective meeting planned to improve creative review process
Action items
James
Watch the strategy video and review the mechanism proposal within 24 hours (01:29)
Vic
Watch the strategy video and spec out technical requirements for referral schemes (13:07)
Jim
Have a separate conversation with Shadi about KOL engagement strategy (14:47)
Arisa
Provide feedback on the proposed referral tactics and stunts by end of day (33:13)
Schedule a retrospective meeting for Thursday to discuss the creative review process (40:50)
Shadi
Deliver campaign timeline by tomorrow (34:08)
Share project management tool access or weekly screenshots with Arisa (37:48)
Andrew
Confirm what can and cannot be changed for the Call of Duty video full version by Friday end of day (39:21)