Tank Campaign Presentation

Overview

The Strategy and Creative Review Meeting for the Bonkbot x Gigaverse collaboration focused on several key areas, beginning with a creative review where timeline discussions highlighted concerns about buffer time and adjustments to the narrative for Gigaverse creatives. The second part centered on the tank campaign strategy, presented by Delfim Cascais, which aims to bolster brand buzz and volume through a competitive structure, including an ultimate tank prize, while participants debated its potential effectiveness and the implications of including a minesweeper game and trading show. The meeting concluded with feedback on the campaign's practicality and alternative approaches, particularly regarding potential negative PR and the feasibility of using a sweepstakes method. Action items were assigned, including updates on creatives and scheduling an internal review, ensuring continued collaboration and focus on budget considerations and ROI for the campaign.

Notes

🎨 Creative Review and Timeline (00:00 - 10:42)

• James and Arisa discussing timeline for Gigaverse creatives

• Concerns raised about buffer time for creative reviews

• James providing feedback on tone and narrative for creatives

• Felipe Duarte suggesting changes to the creative concept

• Discussion on changing the narrative from 'private to elite' to 'special ops agent'

• James to provide updated content by end of business day

📊 Campaign Strategy and Mechanics (11:25 - 38:33)

• Delfim Cascais presenting the tank campaign proposal

• Campaign aims to increase overall volume and create industry buzz

• Tank campaign to be part of referral expansion phase

• Proposal includes pyramid structure of prizes with tank as ultimate prize

• Discussion on add-ons like minesweeper game and trading reality show

• Presentation of campaign stages: pre-competition, competition, and post-competition

• Debate on effectiveness of tank as prize and potential for driving volume

💡 Feedback and Concerns (39:03 - 50:22)

• Arisa expressing concerns about practicality of complex trading competition

• Jim disagreeing, stating traders will participate for ego and competition

• James suggesting need for clear path to winning the tank

• Discussion on potential negative PR due to tank's origin

• Consideration of sweepstakes as alternative to trading competition

🔄 Next Steps and Budget Considerations (50:30 - 57:21)

Decision to review minesweeper game idea internally

• Discussion on budget allocation for tank campaign

• Arisa emphasizing need for ROI consideration in budget distribution

• Agreement to review tank campaign mechanics internally

• Nazar inquiring about Korean Call of Duty video translation

Action items

James

• James to provide updated content for creatives by end of business day (05:02)

• James to find appropriate Korean voice clip for video (55:37)

James and Elko

• James and Elko to chat and finalize creative content (54:46)

Arisa

• Arisa to schedule internal review of tank campaign proposal (48:28)

Gigaverse team

• Gigaverse team to send deck for internal review by Bonkbot team (47:53)

Delfim

• Delfim to update Arisa on any budget changes or overruns (56:14)